A unique daily countdown show hosted by Ruby Bhatia

Company press release, December 31, 2002

Mumbai

Offering meaningful entertainment with a difference, Sahara TV -- the popular 24 - hour free-to-air general entertainment channel in Hindi -- will be launching a new daily countdown show - "Hello" hosted by well-known VJ Ruby Bhatia. This new prime time programme will be launched on 2nd January 2003 and will be aired daily from Thursday to Sunday at 7.00 p.m.

Expanded from the basic show concept of telephone talk, "Hello" has a comedy format with a strong element of social and family humour where the ambience created is that of a mock chat show. Ruby Bhatia plays a double role character in all the episodes by playing the role of guests as well as hostess. Thus Ruby would be playing over five- dozen characters in the show.

"Hello", a unique comedy musical countdown show hosted by Ruby Bhatia, has been produced by the renowned production house, 'Prime Media Max', which has earlier made successful shows such as Tu Tu Main Main, Hum Saath Aath Hain, Gharwali Uparwali. "Hello" has been conceptualized by Shrey Guleri and directed by Sunil Sajhwani - the director of BPL Oye and Philips Top Ten.

With the commencement of the New Year and its latest offering "Hello", Sahara TV will continue to entertain its viewers by introducing a wide variety of new blockbuster shows with innovative ideas on a consistent basis.

Sahara TV is a popular 24 - hour free-to-air Hindi entertainment channel with a series of interesting and award winning programmes providing meaningful entertainment with a difference. With over 73% reach in 40 million plus cable and satellite homes in India, Sahara TV has now gone digital with the digital feed available through transponder 10-V of AsiaSat 3S -- offering the best quality picture and sound from its most modern state-of-the-art multiple channel digital uplink earth station based in Noida with both playout and uplinking facility directly from India.

For more information, please contact:

Namita Jadhav/ Rashmi Ail

Corporate Voice I Weber Shandwick

Tel: (022) 22022335 / 22812957

Fax: (022) 22022391