Media Release, August 4
Discovery Networks Asia, a division of real-world entertainment company Discovery Communications, and Nokia, the world leader in mobile communications, are reinventing the concept of filmmaking by providing mobile phone users everywhere with access to knowledge and technology of a new genre – mobile filmmaking. The companies have partnered to launch the Mobile First Time Filmmakers Contest 2005, which will give consumers the opportunity to try their hand at mobile filmmaking and qualify to win a grand prize of USD$10,000.
Using the Nokia N90 high-performance multimedia device that comes with optics from Carl Zeiss, the world’s leading optics company, consumers will now have the ability to create their own personal high-quality mobile films with their Nokia camera phones. This groundbreaking advancement in mobile technology will contribute to the evolution and growth of documentary filmmaking and the way content is utilized by mobile phone users.
To participate in the contest, interested parties are invited to send in a photo or a video that’s no longer than nine seconds and a brief description of a favourite icon that best defines the values and hopes of their community, and how this will be presented in a short mobile film. The icon can be anything that conveys the importance and significance of a particular community, such as an old shophouse in an alley that holds many memories, a vintage car, or even a childhood game – but most importantly, something that conveys the importance and significance of a particular community. Contestants may also send in storyboards to support their entries. The contest, which started on August 1, is open to individuals aged 18 and above who are residing in the following countries: Singapore, India, Malaysia, Indonesia, Philippines, Thailand, Cambodia, Vietnam, Laos, Hong Kong, Australia, and New Zealand.
More information on the Mobile First Time Filmmakers Contest is available at www.mobifilms.net. Entries can be submitted through this website, or through the Mobile Filmmaker mobile gallery which can be downloaded to selected Nokia mobile phones (Nokia N90, Nokia 6680, Nokia 6681, Nokia 6630, Nokia 6670, Nokia 7610 and Nokia 6600). The Mobile Filmmaker mobile gallery can be downloaded from www.nokia-asia.com or from the nokia.com bookmark on the mobile phone. The closing date for submissions is Sunday September 4, 2005.
Fifteen applicants will be short-listed and flown to Singapore in September to attend a special workshop organized by Discovery Networks Asia, where they will have the opportunity to learn more about mobile filmmaking techniques. In addition, the fifteen selected filmmakers will each receive a Nokia N90, which they will use to shoot and submit their final entries towards their bid to win the grand prize of US$10,000.
Prior to attending the workshop, contestants will also be able to obtain helpful tips and hints on mobile filmmaking via the Mobile Filmmaker gallery.
Commenting on the Mobile First Time Filmmakers initiative, James Gibbons, Senior Vice President of Programming & Creative Services, Discovery Networks Asia, said, “By tapping Discovery’s expertise in finding great stories and bringing them to a world stage, and giving people everywhere the tools they need to become first time filmmakers through Nokia’s technology leadership, we are creating a new genre that will empower aspiring documentarians to bring their real-world stories to light. With this initiative, we hope to inspire a new generation of talent by changing the way documentary filmmaking is perceived and taking this new genre to greater heights.”
“Mobile First Time Filmmakers, probably the first such contest in the world to use the Nokia N90 to film documentaries, is testimony to the Nokia camera phone’s entry into the digital imaging industry. Where only camcorders allowed consumers to take high-quality videos in the past, it is now possible to do so with Nokia camera phones, namely the Nokia N90. By collaborating with Discovery, Nokia hopes to bring mobile photography and filmmaking in the Asia-Pacific region to a whole new level by making them easy and accessible to all consumers. Not only will the initiative help develop the amateur filmmaking industry in the region, it will also revolutionise filmmaking by giving consumers the ability to create their own personal documentaries with their Nokia phones,” said Pasi Jarvenpaa, Director of Mobile Phones Marketing, Nokia Asia Pacific.
The Mobile First Time Filmmakers Contest initiative is part of a regional advertising sales partnership between Discovery Networks Asia and Nokia, which was announced in April this year. As part of this partnership, Nokia will be advertising across Discovery’s Southeast Asia, Australia/New Zealand and India feeds. In June, Nokia kicked off the collaboration by sponsoring the premiere of Discovery Channel’s First Time Filmmakers: China 21 series, which showcased five documentaries directed by young and up-and-coming filmmakers from the People’s Republic of China.
About Discovery Communications, Inc.
Discovery Communications, Inc.
Discovery Communications, Inc. is the leading global real-world media and entertainment company. DCI has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in more than 160 countries and territories with one billion cumulative subscribers. Outside the United States, Discovery offers 10 international brands, reaching nearly 560 million cumulative subscribers. In India, three Discovery television brands reach 62 million cumulative subscribers, with programming customized into English and Hindi. DCI's ownership consists of four shareholders: Liberty Media Corporation (NYSE: L), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company’s Founder and Chairman.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.
For further information, please contact:
Discovery Networks India
Dinesh Subramaniam / Felicia Yeo
Tel: (65) 6723 2014 /(65) 6723 1810 Priyadarshini/ Luna
Hanmer & Partners