Universal Music releases 'Satyameva Jayathe', a brand new A R Rahman composition

Media News

Mumbai, August 9, 2011

Indian musical maestro, A.R. Rahman’s latest offering, “Satyameva Jayathe” comes at a time when our world is riddled with corruption and scams. True to it’s meaning, the song could not been released at a better time and just before India’s Independence Day on 15th Aug`11. It’s bound to become another A R Rahman anthem, only this time, even more special with International legends such Mick Jagger, Dave Stewart, Joss Stone and Damian '"Jr Gong" Marley also collaborating on it as part of the global band SUPERHEAVY. Incidentally, Mick Jagger singing in Sanskrit on the track is a treat for every music fan!

On the release of “Satyameva Jayathe” A R Rahman says, “When Dave said A R we want your voice in this album we want this to be a great Indian song too; a long dream for me was to take one of the morals of Indian culture which is Satyameva Jayathe and make it as a song. This is historic if Mick Jagger, Joss Stone, Damian '"Jr Gong" Marley and Dave Stewart and me come together for a song like this, it is iconic in a way. I hope people like it.”

“Satyameva Jayathe” will be premiered exclusively by leading radio station RADIO MIRCHI 98.3 FM on 9th August 2011 across 22 cities.

“Satyameva Jayathe” is the band’s second single after the summer hit “Miracle Worker”. The much awaited album drops on September 19th, 2011. However, fans can get their hands on the Double A sided Commercial CD single which hit’s stores today on Universal Music and includes both “Miracle Worker” and “Satyameva Jayathe”.

Devraj Sanyal, Managing Director, Universal Music India says, “There is little to say about the massive excitement we have in releasing a single and an album from a line up that is stellar & huge beyond description from our UMGI stable. What is interesting on this deal is the sheer size of the marketing wraparound that we have done for Satyameva Jayathe – From a VH1 “ Shot by You” which will see the creation & release of the global video of the song made by our fans here in India, to a substantial ATL & BTL push through our partner Tata Docomo which will promote the song & the album on mass media, to the all India exclusive release of the song in 22 cities simultaneously on Radio Mirchi, to never before executed PR like having Mick Jagger & AR Rahman in the studio with Sunil Gavaskar at Edgbaston discussing Cricket & SuperHeavy, to finally the enormous play in our partner telcos. It’s safe to say that no international song till date has ever received this kind of innovation driving it.”

A R Rahman and Mick Jagger will also be seen in the studio chatting at the lunch time break with cricketing legend Sunil Gavaskar and Harsha Bhogle on Day 1 of the 3rd test between India and England at Edgbaston on 10th August 2011. Mick Jagger, being a huge cricket fan himself, will make for interest viewing as he and A R Rahman talk about their band SuperHeavy and ofcourse `Cricket’. Catch it on Star Cricket at 5.30 pm India time on 10h Aug`11.

For further information, please contact:

Brandspk Communication

Myrtle D’Silva

Mobile: +919819135564

Email: myrtle@brandspk.com