No wonder! Salman khan starrer Bodyguard is raising people’s meter at a record level! Not only Salman Khan, but the entire industry, along with the trade analysts and distributors, has eyes glued on to the upcoming Eid and Ganpati weekend to see if Sallu can manage to maintain his lucky Eid streak. After two back-to-back hits that released on the holy-day(Wanted and Dabanng) Sallu is expecting another big Box-office win with Bodyguard.
On its release date August 31, 2011, Bodyguard will open across 2,250 screens in 70 Indian cities and with 482 prints across the overseas territory. Therefore, the industry are expecting 70% footfall this Friday-On the occasion of Eid and the collection can go upto 65 Crore! Glittering Kareen Kapoor has also fetched many eyeballs through her desi look!
As Salman Khan is better known for throwing witty one-liners like-Mujh par ek ehsaan karna, ki mujh par koi ehsaan naah karna for Bodyguard has already become a hit amongst Salman’s fan !
Even in Dabang he himself wrote the famous punch line- Hum tum mein itna ched karenge ki confuse ho jaoge ki saans kahan se le aur paadein kahan se, the trend has started from Wanted-Ek bar jo maine commitment kar di, uske baad main apni aap ki bhi nahi suntan.which has become a trademark of Salman’s movie!
The publicity of the film has included TV promotions, BTL Activities and extensive outdoor campaign of Hoardings across Mumbai with Global Advertisers!
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