Oye! 104.8 FM revamps its programming

Media News

New Delhi, September 19, 2011

Oye! 104.8 FM revamped its programming very recently with a host of new shows and humorous features for the SABSE FILMI station. Over the past year, Oye! has established itself as the radio destination for Bollywood Entertainment, Gossip, News, Music and a reflection of Bollywood on Urban India.

Oye! offers listeners a Bollywood perspective on everything. Along with well researched music, Golmaal and wacky character Jocks, several new features have been added based on passion for both Bollywood movies and a filmi way of life. These features are already gathering great response and traction.

On the new features and shows, National Programming Head Vehrnon Ibrahim says “I am excited about where we are going with Oye!. As we explore new possibilities we are breaking new ground in FM Radio and challenging the norm”.

• Khas Peshkash presents Ghazal versions of popular Bollywood songs like “Munni badnaam hui” and “Sheila ki jawaani”.

• Cinema Ke Faiyde is a humorous feature on all that Bollywood has taught us over the years.

• Oye! Hoye Khurana offers sharp, witty takes on names of Bollywood movies.

With clean and entertaining shows, Oye! plans to go beyond Bollywood’s glamour and connect with its audience on a personal level by giving a filmi tweak to daily life – Life Hai Filmi.

Oye! listeners begin their day with the Oye! Morning Show (7am to 11am) hosted by Oye! madcap Bollywood crazed Jocks featuring city news with a Bollywood angle, the best music and special features you wont find on any other morning show.

Then its Oye! Bollywood Quiz time with, Ma Kasam Jeetunga (11am to 2pm) where Oye! asks 3 Bollywood questions and the caller answering all three correctly wins a grand cash prize.

On The Request Show (2pm to 5pm), listeners can request Bollywood songs and make dedications to their loved ones through SMS.

Oye! Tapoori, the evening show (5pm to 9pm), brings out the cheeky side of Bollywood gossip.

Gutar Gu (9pm to 1am) is based on interesting Tweets made by Bollywood celebrities on Twitter, with a hint of spice added by the host of the show.

Oye! 104.8 FM Sabse Filmi is available across seven cities - Delhi, Mumbai, Kolkata, Amritsar, Patiala, Shimla and Jodhpur. Visit www.oyefm.in to meet the Oye! radio jockeys, follow their blogs and request songs. Get Filmi with Oye! 104.8 FM Sabse Filmi.

For further information, please contact:

TV Today Network

Prashant Agrawal

Mobile: +919711994088

Email: Prashant.Agrawal@radiotoday.in