Media News
Mumbai, September 22, 2011
Discovery Channel, a leader in non-fiction entertainment announced its new landmark series ‘Curiosity’ to uncover the truths behind life’s most challenging
questions - what it would be like if you could live forever? What would happen if aliens attacked? Is there a parallel universe? How will the world end? Why
is sex fun? Welcome to Curiosity.
From the visionary mind of Discovery's iconic founder John Hendricks comes an unprecedented new special series Curiosity which captures the fundamental sense
of wonder and present an engaging visualisation of our minds' search for answers. Designed to tackle the fundamental questions and underlying mysteries of
our time in fields such as space, biology, geology, medicine, physics, technology, nature, archaeology, history and the human mind, Curiosity premieres on
Discovery Channel from October 17th, every Monday at 8 pm.
Commenting on the series, Rahul Johri, senior vice president and general manager - Asia-Pacific, Discovery Networks Asia-Pacific said, “Discovery Channel
through its programmes empowers viewers to explore their world. Embarking on a fascinating voyage of discovery, the channel brings a new landmark series
‘Curiosity’ that goes to extreme lengths to seek surprising answers to underlying mysteries of our lives. From the micro to the macro, ‘Curiosity’ delves
into most enduring and insightful subjects.”
Curiosity fearlessly dives into a world of questions posed by well-known personalities including world-renowned physicist Stephen Hawking tackling the
mysteries surrounding the origins of the universe, Academy Award® winner Morgan Freeman investigating the possibility of a parallel universe, MythBusters’
Adam Savage testing if we can really live forever, award-winning filmmaker Morgan Spurlock seeing if living as a primitive caveman would actually improve our
health and Dirty Jobs’ Mike Rowe revealing the hidden live organisms that call our bodies home.
Intel is the sponsor of Curiosity. Intel will use Curiosity as a global marketing platform in more than 40 countries, with key partnership elements
including four Curiosity premiere episodes and broad exposure in all episodes of the first season. Curiosity will premiere this year on Discovery Channel in
the United States and in more than 210 countries and territories around the world including Latin America, Europe, Middle East, Africa and Asia-Pacific.
For further information, please contact:
LinOpinion
Tahrcila Dias
Tel: +91-22-24935377
Email: tahrcila.dias@loweandpartners.com