Media News
Mumbai, October 25, 2011
This Diwali, RED FM celebrates the joy of the season with full-on entertainment and energy. Presenting an absolute dhamaka to its listeners, in association with T-Series, RED FM announces the simultaneous launch of 93.5 RED FM SUPERHITS TOP 30, across its network. To be unveiled on October 26th, this Superhits CD boasts of a compilation of the Top 30 songs from Bollywood movies released this past year.
93.5 RED FM SUPERHITS TOP 30 is a reflection of the CHR (Contemporary Hit Radio) format followed extensively by the station! With the launch of the music CD, the station for expression will engage its listeners through exciting on-air contests giving them an opportunity to win their very own copy of the 93.5 RED FM SUPERHITS TOP 30.
Speaking about the association, Mr. Rana Barua, COO, RED FM 93.5 Network said “Listeners tune into RED FM because they know that it is the only radio station that plays contemporary hit music across shows. Similarly T-Series has regaled the audience over the years with one chartbuster after another. Through this association with T-Series, the listeners are in for a very good time as they will be treated to an exclusive compilation of 30 rocking chartbusters. This endeavor, will surely usher the festive celebrations with gusto!”
Says Mr. Neeraj Kalyan, President, T-Series, “We are delighted to partner with RED FM in launching Superhits T30 music CD which is a compilation of chartbusters that has been serenading the airwaves all year round! Since RED FM is the only radio station that plays contemporary hit music, our synergies matched effortlessly. Through this partnership, we intend to reach out to maximum number of people across the cities this Diwali.”
With songs from the movies such as Rockstar, Dabangg, Ready and Delhi Belly amongst others featuring in the CD, RED FM reinforces the fact that it is the only radio station that breaks the clutter by promoting contemporary super hit music!
Says Nisha Narayanan, Senior VP Projects & Programming, RED FM 93.5 Network, “Superhits Top 30 has always been the trademark for Red FM. It is this show that is associated with RED FM across India. Thus, with the kind of response the show has received, Red FM has decided to launch the compilation of top 30 songs in a CD and who better to do it with than TSeries. The compilation consists of the best voted songs in the chartbusters for the last one year. We are happy to have associated with one of the best music company – ‘TSeries’ and hope that our clients and listeners like this gesture of us in the form of Superhits Top 30 for this festive occasion.
Everyday listeners can win these CDs on air across India on the RED FM network. 93.5 RED FM SUPERHITS TOP 30 will be heavily promoted on the social networking sites such as Facebook and Twitter.
So tune into Superhits 93.5 RED FM this Diwali to celebrate the launch of a musical blockbuster!
For further information, please contact:
LinOpinion
Kripa Nayak
Email: Kripa.Nayak@loweandpartners.com