Shah Rukh Khan chooses Prime Focus for RA. One in Stereo 3D

Media News

Mumbai, October 31, 2011

Prime Focus, the Global Visual Entertainment Services company, has delivered the full 3D conversion and DI for Shah Rukh Khan’s new blockbuster RA. One, from Red Chillies and Eros Entertainment.

This family superhero action adventure, starring, written and produced by Bollywood megastar Shah Rukh Khan, squares up against the Hollywood superhero franchises; and with 3D conversions of Star Wars Episode I: The Phantom Menace, Harry Potter and the Deathly Hallows: Part 2 and Transformers: Dark of the Moon on its recent credit list, Prime Focus was the natural choice to offer world-leading 3D conversion and DI services for the film. The biggest budget Indian film to date, RA. One is set to smash box-office records when it to opens this Diwali on over 3,500 screens worldwide, with 550 screens showing the film in 3D.

Prime Focus played a pivotal role in the delivery of RA. One in 3D for the big screen, calling on its huge global resources to deliver both the 2D Digital Intermediate and 3D stereoscopy versions of the film in a challenging timeframe. The company converted over 4,400 shots to 3D for RA. One’s theatrical release, bringing together 2,600 artists across Prime Focus facilities in India and London and utilising its proprietary View-D™ conversion process and Global Digital Pipeline. For the DI, London-based colourist Richard Fearon was called in to provide the grade for the film, with full DI completed at Prime Focus’ state-of-the-art Mainframe facility.

“Through this film, I wanted to prove that Indian superheroes could be as cool as international ones,” said writer, producer and star Shah Rukh Khan. “And that Indian superhero movies could be just as spectacular as international movies. Prime Focus has completed DI on films such as My Name Is Khan and Om Shanti Om, and I knew I could trust them to deliver the right look for RA.One. Then, when they showed me the first 3D tests, it was just jaw-dropping. The opportunity to bring this new hero to the screen in three dimensions was just too good an opportunity to miss!”

“A Shah Rukh Khan movie is always an event, but this Diwali, RA. One looks set to become the biggest film of the year,” commented Merzin Tavaria, Chief Creative Officer, Prime Focus India. “We were delighted to be so heavily involved with such a high-profile project, and to bring the whole experience up to the next level by adding the extra dimension. Only a company with the scale of Prime Focus could have mobilised its international artists to turn this movie around in the timeframe. And it looks fantastic. Prime Focus has delivered both the 2D and the 3D versions of this movie, but let me tell you - you really haven’t seen this movie until you’ve seen it in 3D. I urge you to go and see it – it’ll blow you away!”

RA. One goes on general release on 26th October 2011 after international premieres in Dubai, London and Toronto.

For further information, please contact:

Prana PR

Vaidehi Joshi

Tel: 91-22-22884046

Email: vaidehi.joshi@pranapr.com