Comedy Central, India’s first 24*7 Comedy channel has yet again proved its prowess by emerging as the clear leader in the English entertainment space. In the English space cluttered with 8 channels, in the period between Wk 12 – Wk 17 (18th March to 28th April), Comedy Central with a 23% share has established its leadership over AXN (20%), Star World (18%), Zee Café (13%), BBC Entertainment. (9%) and 3 CBS Big Channels – Love (10%), Prime (6%), Spark (2%).
Comedy Central has a 32% share on weekends, making it an easy viewing weekend fun destination. In the past 6 weeks, Comedy Central’s time spent per viewer was 42 minutes, as compared to Star World’s 26 minutes and AXN’s 24 minutes, telling us that humor works better in holding audience interest. In fact, Comedy as a format which was contributing to 20% - 1/5th of English Entertainment genre (Q3 Fy12), is currently 1/3rd 33% post Comedy Central’s launch (Feb-Apr)
Comedy Central is a testament to the fact that Humor is timeless & what’s working for Comedy Central is a mix of classic and contemporary. While classic shows like The 70’s show, Hope & Faith, Seinfeld and Wonder years deliver consistently, first of its kind of content like Saturday Night Live, Daily Show with John Stewart, Standup Club, Exes, Awkward & Pop Corn TV have been the main cause for the channel establishing #1.
Comedy Central is available in approximately 20 million households across the country and is available across analog, digital cable & DTH.
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