92.7 BIG FM, India’s No. 1 FM radio network and winner of the Golden Mikes Broadcaster of the Year award, today announced the Big Green Ganesha Campaign (BGGC) which is entering its fifth successful year of nurturing a better environment while celebrating Ganesh Chaturti. This year’s campaign is being launched by means of a watchword ‘Ganpati Bappa Morya, Dharti Mata Morya’ in a crusade that protects planet earth while seeking the blessings of Lord Ganesha. Interestingly the initiative has found support from leading celebrities including Aamir khan, Neha Dhupia and Ranveer Shorey among others who felt the need to implore people to treat our environment more sensitively. All of them donated newspapers which will be used to make the paper mache idols during the festival. Donating newspapers may be a small but significant step in the right direction to spread the message on celebrating the festival in an eco friendly fashion.
Launched in 2006 before the Ganeshotsav, this initiative is aimed at creating social consciousness towards making one of India’s largest and most popular festivals better and more ecologically sound.
Drawing attention to the fact that most commonly available idols are created from non-degradable material and the paints used contain a high amount of toxins, BGGC has helped generate awareness and gained steady momentum during the last four years by creating a sense of responsibility among communities and delivering significant value to its partners.
The initiative has found support from leading celebrities including Aamir khan, Neha Dhupia and Ranveer Shorey.
The drive will culminate with the Big Green Ganesha Awards, which will be launched on the 19th of September 2012. Radio Jockeys accompanied by top celebrities will travel across cities and announce the names of winners based on measures they’ve taken to create ecologically sound Ganeshas.
While 13 paper Ganesha statues were put up last year as part of the BGG campaign, this year will witness the erection of 30 Ganesha pandals (special temporary structures) across six major cities and a number of other smaller ones. Cities included in this campaign are Mumbai, Hyderabad, Bengaluru, Bhopal, Indore, Surat, Vizag, Baroda, Mangalore, Gwalior, Mysore, Sholapur and Goa. Tie-ups will also be initiated with popular pandals and malls to garner maximum awareness and participation. Supported with out-of-home media and print visibility, the campaign also aims to encourage close to 110 residential societies across the 13 cities to install eco-friendly Ganesha idols.
Commenting on this campaign Company Spokesperson said, “The launch of the Big Green Ganesha Campaign demonstrates our commitment towards the environment. We believe that if India comes together, the little things we do can be both enjoyable and help make a positive impact on the environment. We are confident that the initiative will be a huge success with the support of lakhs of Indians.”
With strong messaging and a firm principle, the campaign has generated awareness among 1.5 crore people each year. Over 200 celebrities lent their support to the cause last year and their involvement has helped spread the word. The activities carried out last year saw more than 35,000 people donating paper by covering 15,000 households. With 14 lakh people visiting the pandals, it was no surprise when the Indian Radio Forum named the campaign the winner in the best On Ground Initiative 2012.
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