Goibibo.com goes crowdsourcing with Talenthouse

Media News

Mumbai, November 23, 2012

Leading online travel site, Goibibo.com has tied up with Talenthouse India a Reliance Entertainment division, to launch a Creative Invite to Crowdsource humorous films in sync with the slapstick humor exuberated by the brand in their currently launched TVC. As consumer preferences change, with people choosing to make their own air and hotel bookings, Talenthouse India invites participation from film-makers, animation artists, videographers and any traveller to depict their most amusing travel agent experiences capturing false promises and disastrous travel experiences.

Participants are required to upload their creative entries on Talenthouse by 27th November, 2012. The winning entry will be announced on 18th December, 2012 and the winning entries will qualified as the official Goibibo viral video. The Grand Prize winner will be entitled to a trip for 2 to Thailand worth Rs. 1,00,000/- for 4 nights and 5 days. In addition a finalist along with the highest voted entry will win Rs. 10, 000/- each.

Speaking about the Creative Invite Mr. Sanjay Bhasin MD, Goibibo said, “Our communication has always been lighthearted yet impactful. Through this crowdsourcing initiative with Talenthouse, we want to engage our consumers to depict funny incidents inspired by experiences with their travel agents. Our aim was to provide an outstanding platform to our potential audience to get creatively involved with Goibibo. Likewise, it is a great opportunity for us to take the insights received through the submissions to provide a world-class online travel site. We are very excited about this initiative and we hope to see some great participation”

Mr. Arun Mehra, CEO, Talenthouse said, “Talenthouse is fast becoming a prominent platform that collaborates with leading brands to ensure maximum consumer engagement. We are very happy with our association with Goibibo and we are certain that this exciting concept will generate a lot of interest. Goibibo is recognized for its quirky sense of humor, and the creative invite helps further establish this positioning by inviting consumers to experience the fun side of the brand.”

For further information, please contact:

Talenthouse India

Gloria Salis

Mobile: +919920928577

Email: Gloria@talenthouse.co.in