POGO launches 'M.A.D. Let's Doodle!' school graded art and craft books

Media News

Mumbai, November 29 2012

POGO, kid's leading entertainment channel, is geared up to achieve another milestone by launching school graded art and craft books. M.A.D., a multi-award winning kids series on POGO, has partnered with Orange Education, (A unit of Saraswati Group) to introduce a series of 11 school graded art and craft books titled 'M.A.D. Let's Doodle!'

These books, aimed at children between the ages of 3-14 years, follow the curriculum prescribed by CBSE, ICSE, State Boards and International schools complimenting the NCERT Art Assessment guidelines and CCE and NCF 2005 directives. Through the art and craft activities designed by experts, the curriculum focuses on development of non-verbal IQ, numeracy, spatial cognition, higher levels of language development, improved social relations, creative representation, music, movement and logic besides the lasting social and economic benefits in the quality of life led as a result of pursuing arts.

The 'M.A.D. Let's Doodle!' books, priced at Rs. 195/-, will be available across all the leading retail chains like Landmark, Big Bazaar and Crossword before the commencement of the 2013 academic session. Each book contains about 40 exciting and educational activities and come loaded with art and craft material in an easy to carry box packaging.

Commenting on the launch, Gaurav Brar, Director, Cartoon Network Enterprises, South Asia, Turner International India Pvt. Ltd. said, “M.A.D has been one of the most popular shows in the kids entertainment genre and has always pushed the envelope with regard to creative and inspiring content across TV, publishing, licensing products, online, etc. We are very optimistic about the launch of 'M.A.D. Let's Doodle!' which will extend the M.A.D brand core philosophy into school curriculums.”

To launch these books, Orange Education conducted a nationwide art competition inviting more than 1500 schools from across India. The competition culminates in four mega events held across Chandigarh, Delhi, Kolkata and Mumbai starting October 2012 and gives an opportunity to 4000 students and their teachers to interact with their idol – Rob, host of M.A.D.

It's time to bring out the creative genius in every child with 'M.A.D. Let's Doddle!'

For further information, please contact

Hanmer MSL

Tasneem Pedhiwala

Mobile: +919833546952

Email: tasneem.pedhiwala@hanmermsl.com