'Diamond Comics' Chacha Chaudhary, Saboo & Raka Launch Brand Licensing Program with Bradford License India.

Media News

New Delhi, 26 February, 2013

Bradford License India, a leader in brand licensing, has joined hands with India's leading comic publishing house Diamond Comics Group & Loyal Software Pvt Ltd, which holds the merchandising and digital publishing rights from Pran's Features, the author/creator of the famed characters. This partnership will allow Bradford License India to extend brand licensing opportunities for a wide array of Diamond Comics' much loved and highly popular cartoon characters - Chacha Chaudhary, Saboo and Raka. These characters connect directly with the youth of India, cultivating an instant sense of nostalgia for many. Diamond Comics is immensely loved by kids of all cities, breaking the limitations of economic development and placing credit to extensive distribution in all pockets of the country, gearing the brand for mammoth success in the licensing industry.

Diamond Comics Group holds a virtual monopoly in the Indian comics industry, having created about 66 comic characters and launched comics in multiple regional languages. The comic industry in India is relatively young at just 50 years, compared to that of the West. Even in this scenario, Diamond Comics has created a strong pan-India presence with over 35 years of hands-on experience, a high brand recall and robust distribution. Loyal Software Pvt Ltd is pushing digital comics on platforms like Readwhere and Rockstand, and is available on every Android and iOS platform.

Mr. Prameet Saluja of Diamond Comics Group expressed his pleasure on the association with Bradford License India. "The market size of our indigenous comic industry is around Rs. 1.5 billion, while the animation and live movie industry is around $650 million growing at 30%. Diamond Comics has a solid association with its FMCG and TV distributors, and now we are eager to utilize Bradford License India's expertise in unique opportunity identification, marketing and business development to capitalize on our brand value further."

Ms. Michelle Minieri, President of Bradford License India, elaborated, "We are excited to extend brand licensing solutions to Diamond Comics, which has an undoubtedly impressive portfolio of characters that are extremely well-known in India. We aim at taking these popular characters to new heights, attaining an effective level of penetration in the market through innovative strategies. These strategies will entail encompassing international collaborations, hybrid licensing efforts, creation of TV enabled software, mobile and internet applications and comprehensive retail strategy."

Bradford License India is already in talks with leading retailers and is set to finalize extensions that will include apparel, gifts and novelty items under product licensing. Diamond Comics will also be extended into promotional licensing, with characters coupled with corporate brands in order to provide interesting tips on health, road safety or even life insurance. The licensed merchandise will be available in leading online stores, popular MBOs and other retail points including various college and campus fests.

With the established network of Bradford License India and the extreme popularity of the characters amongst kids, youth and adults of the region, Diamond Comics is primed to integrate with top brands for its strategic licensing extension and extended presence in the burgeoning Indian market.

For further information, please contact:

Value 360 Communications - An Affiliate of Huntsworth

Priyanka Sharma

Mobile: +919899653162

Email: priyanka.sharma@value360india.com