Aircel launches its national consumer initiatives with Chennai Super Kings

Media News

New Delhi, March 13, 2013

Aircel, one of India's leading telecom players, as part of its unflinching commitment to offer innovative products and services, today, launched unique consumer initiatives with Chennai Super Kings.

Aircel, the official sponsor of Chennai Super Kings team, launched the “Kaun Dega Man of the Match' contest for all its prepaid and postpaid subscribers. The contest gives 3 lucky winners a rare opportunity to hand over the 'Man of the Match' award LIVE in front of millions of cricket fans, in any one of the IPL 2013 games played between Chennai Super Kings and any other IPL team. An all-expenses paid offer, Aircel intends to share this unique opportunity and experience with its new as well as existing subscribers (both prepaid and post-paid).

All Aircel's existing and new pre-paid subscribers can buy a connection and recharge it with Rs.100/- or above to be eligible for participation to the contest. However, all its existing and new post-paid customers are automatically eligible to participate in this contest.

Apart from the bumper prize of giving the 'Man of the Match' award, the contest also offers 8 lucky winners, an exciting chance to meet the Chennai Super Kings team to their city. Other prizes include match entry tickets and an assured prize of CSK ringtone/monotone to all subscribers participating in the contest. In this manner, Aircel offers something 'extra' to all its subscribers participating in this exciting contest.

Other interesting offers by Aircel for its valuable subscribers for IPL 2013 include: CSK players R. Ashwin, Suresh Raina, Ravindra Jadeja & M. Vijay talk to Aircel subscribers via Celeb Chat, a specially developed CSK app with updated information on the team, and a newly created Video Scorecard for an innovative presentation of scores along with videos of key events.

Speaking at the occasion, Anupam Vasudev, Chief Marketing Officer, Aircel Ltd, said, “Aircel is proud to be associated with one of the most prestigious and successful cricket teams of the IPL – Chennai Super Kings. Our partnership with CSK aims to encourage cricket and provide a great platform for the new crop of talent to shape up into champions of future. Through our association with CSK, we offer our customers something 'Extra' like tickets, CSK merchandise and innovative consumer engagement programs along with the opportunity to witness and experience the best international cricket with some top ranking Indian and international players.”

Tapping into the digital world to create buzz around CSK in the social media community, Aircel also launched the “Blogger Hunt” contest. The contest gives one winner a unique opportunity to travel with the Chennai Super Kings team for over 45 days wherein they would publish candid inside stories/content on the Aircel micro blogging site, on the Facebook and the Twitter page.

For further information, please contact:

2020MSL, MSL Group

Neha Chandra

Mobile: +919818055857

Email: neha.chandra@2020msl.com