Media News
Mumbai, May 9, 2013
Dominating the market with the content, characters and beyond TV strategy, Turner International India Pvt. Ltd. has further consolidated its position by achieving the top two slots in the Kids channels segment, according to the viewership report by TAM (4-14 CS All India). For the week 18 of 2013, POGO has emerged a clear winner garnering Highest GRP’s in the last 7 years for any kids channel and has delivered 183 GRP’s (Position # 1) while Cartoon Network moved up further, with 134 GRP’s, maintaining its second position. The latest ratings of TAM Media Research (4-14 C&S, All India) have revealed that POGO and Cartoon Network are distinctly the # 1 and # 2 channels in the kids channel space with the channel share of 28.7 and 21.1 respectively. POGO and Cartoon Network form a formidable pair of kids’ channel with 49% share of the kids genre.
“At Turner we believe in creating and delivering content which is relevant & compelling to our viewers. Both our brands Pogo and Cartoon Network have continued to entertain kids year after year, delivering their brand promise. We are delighted to receive such tremendous response from our viewers and look forward continuing to break more ratings records on the back of delivering exclusive & premium content”, said Krishna Desai, Sr. Director & Head of Kids vertical, South Asia, Turner International India Pvt. Ltd.
For further information, please contact:
Turner International India Pvt. Ltd.
Vishesh Verma
Tel: +912242099189
Email: Vishesh.Verma@Turner.com
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