94.3 MY FM introduces new segment on its daily show Aaradhna - 'The Bhagwat'

Media News

New Delhi, May 16 2013

94.3 MY FM, India’s local FM network, known for offering unique content to its listeners has added another show to its credit, it is launching a new show segment “Bhagwat” in the morning show Aaradhna across all 17 stations. Listeners can tune- in to the segment Bhagwat every day (Monday – Saturday) from 6:45 am to 7 am. The Bhagwat will be in the voice of Pt. Vijay Shankar Mehta. The Bhagwat means Divine-Eternal tales of Supreme God, it is considered to be the purest and greatest of all the puranas since it invokes devotion towards the God Vishnu and his various incarnations, primarily focusing on Krishna since he was the complete incarnation of Lord Vishnu.

Commenting on the religious segment, Mr. Harrish M Bhatia CEO, 94.3 MY FM – Radio Business of Dainik Bhaskar Group said, “We believe in offering the best and unique content to our listeners, our team puts in a lot of time and effort in studying the market and preparing content as per our listeners needs, we do a lot of research and our in depth knowledge of the markets we are present in helps us in continuously experiment with our content. The idea behind the move to start a segment on Bhagwat is to enrich listener’s lives with soul touching discourses and rendition of Bhagavath Gita “

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