Eccentric Engine to handle digital mandate for American Tourister

Media News

Mumbai, February 17, 2014

Eccentric Engine, a content and creative agency has won the digital creative mandate for American Tourister, a popular luggage brand from the Samsonite stable.

The development comes on the back of a multi-agency pitch.

Recently, the agency was awarded the digital duties for High Sierra, a US-backpack brand, which was launched in India recently by Samsonite South Asia.

Anushree Tainwala, director marketing, Samsonite South Asia, says, about the development, “For a brand like American Tourister it is extremely crucial for us to align ourselves with a team that is young, vibrant and full of innovative ideas in the ever changing world of social media. We feel Eccentric Engine resonates our brands philosophy and we are confident they will help us reach out to millions of our fans in the digital space.”

Adds Varun Shah, co-founder, Eccentric Engine, “American Tourister is an extremely powerful brand. We are committed towards building a distinct identity and personality, by virtue of which the brand can easily become a part of conversations and emotions that drive the nation. Be prepared for a lot of topical and real-time communication by the brand in times to come.”

American Tourister has been present in India since 2004. Among its recent digital campaigns is #BagtheAwards, a real-time initiative on Twitter, that was done during the telecast of a popular Bollywood awards show last month.

For further information, please contact:

Eccentric Engine

Zakir Farooqui

Mobile: +919819971865

Email: Zakir@eccentricengine.com