Kelvinator ropes in Water Brand Consulting for its range of Small Domestic Appliances

Media News

Mumbai, March 21, 2014

Water Brand consulting will be handling Kelvinator’s all new range of Small Domestic Appliances. The 360` agency will be launching the brand’s offerings across India, through different media channels, and other innovations. The brand portfolio for Kelvinator SDA, as of now, includes appliances like their Air Coolers, Fans and Water Heaters.

This was a result of a multi-agency pitch that was initiated sometime back, and the agency won it on the basis of their positioning strategy and execution prowess.

As per industry estimates, the brand’s annual spend would range somewhere between 75 to 80 million. The campaign has already gone live through a few channels, with the rest in the pipeline.

For the record, the global Kelvinator’s parent company has entered into an marketing partnership agreement with Mumbai-based Sundev Appliances to foray into this segment, and take it across to all the urban as well as Tier 2, 3 cities, across the country.

Water Brand Consulting is a Mumbai based agency, established in 2008 and headed by Vandana Sethi, who started her career as a Management Trainee with Kelvinator in 1991. The creative vision is led by Ambar Prakash, the Creative director. 

The agency’s clientele include Marshalls Wall coverings, Future General, Tata AIG, Polo Queen Home Care, Elite Living Furnishings, Bliss GVS Pharma, Diamond Sink, Vercello Russo Suiting, Mahesh Lunch Home and Banana Leaf among others.

For more information visit: www.wateryourbrand.in

For further information, please contact:

Orion PR & Digital Pvt Ltd

Jacinta Pereira

Tel: 022 42751414

Email: jacintap.orionpr@gmail.com