In a strategic move to delight its consumers in the Tamil Nadu, Bharti Airtel Limited partnered with the eagerly awaited Rajnikanth starrer – Kochadaiiyaan to launch a range of exclusive products and services. For the first time ever RC299 Airtel 3G data recharge coupons were available as Kochadaiiyaan 3D lenticular collectibles with 5 different Rajnikanth imagery, along with a Kochadaiiyaan special Super Pack with free hello tunes, wallpapers & 3D lenticular key chain. To top it all the customers got a chance to chat LIVE with movie director Soundarya Rajinikanth on Airtel Talk2Me.
Madison Media Plus spearheaded the planning, envisaging and implementation of the high-impact experiential OOH campaign in Chennai, in line with the high-tech treatment of the iconic movie.
The OOH campaign was aimed at giving the customers a glimpse of the 3D animated movie through an innovative use of lenticular billboards at Nungambakkam and Parry’s. What more, the fans of the boss responded to airtel’s campaign by literally garlanding the superstar’s lenticular visuals on the billboard!
A perfect case of two icons joining hands to create that extra delight for their set of audiences!
Madison Media Plus would like to express a special note of thanks to both our media partners Metro Multimedia and Prakash arts pvt. Ltd .
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