Media Brief
National, February 24, 2015
The Group has always been known for adopting unconventional ways in defining newer viewer segments. Now ‘DILLAGI’ which will revolutionize the television space by being the first channel in national language catering to LC1 regions which caters to large Indian population base across all age groups.
On the occasion of launch, Manav Dhanda, who is heading the group stated “The channel will be available on Free Dish, Dish TV and will be well penetrated with other MSO’s in LC1 towns & villages across India. Seven out of every ten Indians live in towns and villages. Asli India lives these LC1 & Villages. Now be it a place Mandvi , a small town in Gujarat , or Auriya in UP to Sironj in MP, they all will have their own channel ‘DILLAGI. A channel that truly stands by its tagline - Channel Asli India ka”.
The USP of ‘DILLAGI’ a Hindi GEC is that its daily programming is catered around these Asli Indians, Asli viewer’s tastes with a mix of variety of shows & movies that keeps viewers glued to their TV screen.
“The programming which is targeted towards wholesome entertainment for the entire family will touch a cord with the audience in LC1 markets. We can say that - Full on entertainment is ON when Dillagi is ON. A channel which the entire family can enjoy together. It really is Channel Asli India ka” adds Dhanda.
For further information, please contact:
Tejas R. Parab
Email:tejasp@sabgroup.in
Mob:9773463979
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