Suvarna News & Kannada Prabha launches Save Tiger Campaign, with Prakash Raj as its ambassador

Media Brief

Bangalore, June 08, 2015

The leading news brands of Karnataka Suvarna News 24x7 & Kannada Prabha have launched a mega Save Tiger Campaign. Prakash Raj, brand ambassador to the initiative & a popular actor, unveiled the campaign identity on a live show on Sunday, with Karnataka Forest Minister, Mr. Ramanath Rai & State Forest Department officials being present on the show.

The Kannada news brands take pride to initiate save tiger campaign as the state is no.1 in tiger population with 5 tiger reserves. The 45 days long awareness campaign has many layers of communication and grassroots level activities, which include Television campaign with experts live discussions and commercials telecast; Print campaign & PR in Kannada Prabha; Digital campaign; contests and other engaging activities at schools, colleges & IT parks; SMS/Whatsapp contests, Prakash Raj’s meet and greet with the villages at tiger reserve areas to educate them on importance of saving tiger; Tiger Photography contest with mega exhibition at Karnataka Chitrakala Parishat (Bangalore) etc.

“This is first of a kind campaign by a regional news media, apart from the scale and duration; the crux of the campaign is it is designed to reach all kinds of target groups that include students, to housewives to corporates to IT corridors. Extensive TV & Print campaign will surely creates an impact in bringing awareness, yet we believe in going an extra mile. Hence our approach, by design, is deep rooted and reaches even the last mile in the forest” says C Shyamsundar, Executive Director & Chief Executive Officer, Asianet News Network Pvt. Ltd.

“We thank our sponsors CSS Corp, Karnataka Forest Department and Jungle Lodges & Resorts for supporting the campaign” he further adds. Part of ANN (Asianet News Network Pvt. Ltd), Suvarna News & Asianet News are leading news channels in Karnataka & Kerala respectively. While Asianet News is an undisputed leader in Kerala for several years, Suvarna News is 2nd most watched news channel in Karnataka. Kannada Prabha is amongst the most trusted & widely read newspapers of Karnataka. Stands for its bold, unbiased, investigative and accurate reporting, the ANN philosophy is truly summarised in its approach to news as 'Straight. Bold. Relentless'.

For further information, please contact:

Bharath Raj

Email: bharat@suvarnanews.in

Mobile : +91-9620122558