Get mobbed by MTV and Motorola!

Media News

New Delhi, April 3

MTV Networks Asia and Motorola, continue joining forces to revolutionize the way you use your mobile phone! Mobbed – the entertainment platform that defines, explores and celebrates ‘mobile’ culture – will be launched across Asia Pacific tomorrow. Mobbed is the first-ever digitally focused integrated platform MTV Networks Asia has embarked on, and is fully interactive and integrated across all platforms; on-air, online, on-mobile and even on-ground, thus reaching the youth population in every way possible.

Leading the way of interaction with digital entertainment and steering the future of mobile behaviour, Mobbed will be available to Asia-Pacific youths spanning across seven countries (Australia, India, Indonesia, Malaysia, Philippines, Singapore and Thailand). Emulating a phone interface, the three key icons out of the nine (see Annexure for full list and description of icons) are MOTOALERT, Mob Squad and Mobtage. MOTOALERT not only provide Mobbers with the latest news, gossips, downloads and activities, but also focuses on a new artist each month, thus allowing the Mobbers with “full-access” and knowledge of this act.

“Mobbed reinforces MTV’s commitment to connect with our audience on every platform possible. Not only do we create fun and cool branded content that can be downloaded easily at the click of a button, such as the Mob Squad mobile animated series, but we also allow for user-generated content so youth can express themselves and take over MTV via the cutting-edge MMS to TV platform – Mobtage,” commented Nigel Robbins, President of MTV Networks Asia Pacific. “This expanded development is testimony to the success we have enjoyed with Motorola. With Motorola’s technology and personalization intelligence and MTV’s widespread influence on youth, Mobbed will empower Asian youth to further interact in the wireless world.”

“We are extremely excited about the Mobbed property and our relationship with MTV Networks Asia. MTV helps Motorola to re-energize our brand image and gain greater resonance with our youth mobile users,” commented Neil Stewart, Marketing Director of Motorola Mobile Devices Business, High Growth Markets. “With the launch of Mobbed by MTV and Motorola, we will be providing an even more creative and innovative platform for youth to get branded entertainment via their mobile screens.”

Mobbed, the on-air show, will be fronted by local MTV VJs. In Singapore, Malaysia and Philippines, MTV VJ Max, a new member of the MTV VJ family, will host the programme, while in India, another new face, MTV VJ Nauheed will be fronting the show. The ever-popular and charismatic MTV VJ Nathan (Australia), MTV VJ Cathy (Indonesia) and MTV VJ Tye (Thailand) will provide audience with the latest Mobbed updates weekly on the respective channels.

For more information, contact:

Anjali Malhotra

Assistant Manager - Communications

MTV Networks India

36B, Dr. RK Shirodkar Marg

Parel (East)

Mumbai 400012

Ph: +9122 56622466