Relive the magic with Amitabh on Zee Cinema

Media News

New Delhi, May 4

Zee Cinema, India's No.1 Hindi movie channel, presents the 3rd edition of its biggest ever property Shanivaar Ki Raat Amitabh Ke Saath – Relive the Magic. The ‘Relive The Magic’ series will be on air from May 6, 2006 following the phenomenally successful two year run of Shanivaar Ki Raat Amitabh Ke Saath (from December 2004) and Shanivaar Ki Raat Amitabh Ke Saath – His Golden Years(from August 2005).

Speaking about the 3rd edition, “Relive the Magic”, Bharat Ranga, Business Head Zee Cinema said, “Shanivaar Ki Raat Amitabh ke Saath has been the longest running property of Amitabh anywhere on Indian television. And it’s popularity with Indian audiences only serves to underline this legendary artiste’s undying appeal. The ‘Relive The Magic’ series will have a totally new look on air with new packaging & a new logo. We will be promoting it in a big way, off air as well.”

Mohan Gopinath, Head of Programming adds, “Zee Cinema already had the biggest library of Amitabh films and for ‘Relive the Magic’, we have added more great movies to this collection. We are committed to showcasing Bollywood’s favourite star for our viewers, including some films never shown before on television. So, if you want to know why Amitabh is the legend he is, just watch Zee Cinema”

Shanivaar Ki Raat Amitabh ke Saath will take viewers on a journey covering the huge range of this star’s work. In addition to the movies being screened on television, the channel has lined up exciting contests & events for this edition which promise to make you relive the magic of Amitabh Bachchan.

Venugopal. P, Head of Marketing, Zee Cinema points out, “Shanivaar Ki Raat, Amitabh Ke Saath, with an average TVR of 1.5 and an all-time high of 3.68, has been delivering better than some of the biggest premieres of recent times and over the last year of it’s existence has been watched by a phenomenal 86% of the Indian cable television audience in Hindi speaking markets. And if the entire nation (well, almost) has watched it and continues to come back for more, we can only say ‘Relive The Magic’!”

For more information, contact:

Devleena Chakraverty

Mumbai # 022-6697 1398

chakravertyd@zeenetwork.com