SaharaOne Television to launch channel anthem

Media Release

New Delhi, May 12

SaharaOne Television will launch its channel anthem that is an extension of the recently launched & much talked about Naya Rang campaign with the tag line Television Ka Naya Rang. The anthem will reflect the colors of drama, life on television. This is in keeping with the channel’s philosophy, of providing a fresh, real & new perspective to its viewers, the campaign reflects just that.

Both intriguing as well as entertaining, the 60 secs anthem is a theatrical experience shot by the renowned Vishal Sinha, an ace cinematographer who has been involved in prestigious projects like Darna Mana hai, Bhoot and Ab tak Chappan. The video based on the song sung by Shreya Ghoshal and music directed by Danny, is choreographed by none other than the very talented Feroz Khan who assisted Farah Khan for Main Hoon Na & Kuch Kuch Hota Hai amongst others.

The anthem features the five female protagonists from its shows that include Rani from Woh Rehne Waali Mehlon Ki, Kittu of Kituu…Sabb Jaantii Hai, Shyamlee from Hare Kkaanch Ki Choodiyan,Niyati from Suno…Harr dil kuch kehta hai. The multihued visuals and the playful mood reflected in the video presents an experience of the fiesta of life. The added appeal of showcase of varied cultures and colors of India, from Rajasthan to Maharashtra and from Rangoli to Embroidery reflects the supplementary dimension of the channel. The Anthem portrays the five protagonists mingling with the viewers and average Indian citizens and interacting with them as one of them, after all programming on SaharaOne Television is all about realistic people, realistic stories.