"MY Web 2.0" is Yahoo! India's latest innovation in search

Media Release

New Delhi,June 6

Yahoo! Search announced the release of My Web 2.0 in India.My Web is a "personal and social search engine" that provides users a simple way to save, organize and tag actual web pages and bookmarks, recall them from any computer, as well as selectively share their personalised My Web with friends and a broader community of users with similar interests. My Web content from a user's own personal archive, as well as from a user's

community are also displayed in the typical web search results page, further complementing results from Yahoo!'s leading web search engine.

The release of My Web 2.0 enables users to create their own personal online archive by saving their favourite pages, search results, and search history to My Web. Users can save, organise and find pages in a superior manner to browser bookmarks, as the pages can be tagged and organised, and the contents of the pages are fully searchable and can be cached. Additionally,unlike bookmarks, a user's "My Web" is accessible from any computer (much like web mail), with no risk of losing saved bookmarks.

Speaking about the new offering, George Zacharias, Managing Director, Yahoo! India said, "Yet another example of Yahoo's innovative approach, My Web 2.0, a which dramatically improves the relevance of search results".

"The Internet is becoming more community-orientated and users want access to trusted information. We see social search as the next phase of web search. My Web helps users tap into the power of communities, using tagging and sharing to improve their search experience. My Web 2.0 combine's social search with the power of web search to provide the user with more relevant results," he added.

When users sign up to My Web and run a search, they see results at the top of the page derived from content that they saved in My Web and interesting links that other people have saved as a complement to the normal web search results, providing an even more relevant search experience.

My Web 2.0 provides significant feature enhancements to the earlier My Web product based directly on user feedback and include:

· Tagging: categorize saved pages in a much more flexible way than using folders by assigning them to multiple categories labeling the content with tags.

· Unidirectional connections: allows people to easily access valuable content that has been discovered by others, without having to have a personal relationship. This means that people can discover interesting pages of a specific user (it may be an industry expert, a celebrity, or your next door neighbor who knows something about everything and saves really useful links) and because you like what they are saving, you can subscribe to all of their pages. You can automatically add them as a contact and make them part of your community.

· Additional Sharing controls: My Web 2.0 offers increased control over who you are sharing with - you can choose to be the only person who can access the pages saved, you can identify the communities you share certain saved pages with (friends, family etc) or you can share your saved pages with the world.

· Enhanced Profile personalization: allows people to create a unique online identity, by assigning a photo or avatar, nickname and email address to their online identity, creating a more personal presence within the community. Over time, by personalising your presence, you could become a well-known web guru for the information you are saving and sharing.

· Easy import of web pages: users can import easily their bookmarks, and also save pages with one click directly with the Yahoo! Toolbar.

My Web Snapshot

· Save favourite pages, search results and search history.

· Access saved pages from any computer

· Share what you find with your friends. Include peers, co-workers, family,

and anyone else you want. Learn from what they have found and explore common

interests.

· Organize and tag actual web pages which make the pages easily searchable.

· Discover-browse pages that the rest of the world has tagged and shared.

Discover useful sites on the Web through others.

· My Web content from a user's own personal archive, as well as from a user'

s community are also displayed in the web search results page, further

complementing results from Yahoo!'s web search.

For further information, please contact:

Perfect Relations,

Saumya Upadhyaya