AXN receives over 2 lakh votes from their action fans

Media News

MUMBAI, June 30, 2006

AXN has received an ecstatic response from its ardent fans with over 2,00,000 votes for different action categories in the first ever Indian Action Awards. AXN’s initiative to felicitate the unsung action stars of Bollywood has exceeded their expectations.

From biker stunts and enthralling on-ground activities to enthusiastic responses on SMS and votes on the AXN website, the fans have exhibited fiery action by voting and making their favourite stars win an AXN Action Award.

It would be stating the obvious to say that the family dramas and the romances have taken a backseat and action has taken everyone for an adrenaline-pumping ride.

Says Rohit Bhandari, Director of South Asia, Marketing & Sales, SPE Networks - Asia Pte. Ltd: “When brands like Thums Up and AXN come together and create a property like the Action Awards, a phenomenal response like such from the audiences is overwhelming. Delivering to our viewers the best in entertainment is what we strive for and depending on the choice of our audiences, the entire concept of the Action Awards will be a tailored around their preferences.”

AXN the heart of action & adventure introduced the first ever Action Awards in India last month. These awards will felicitate the tough guys who bring jaw-dropping performances to the big screen. As always, in the dynamic AXN style of action and adventure, Dino Morea will present these awards to the much deserving action stars of Bollywood who have come a long way from the dishoom dishoom to international quality special effects, high speed action sequences and the finest editing.

The ardent fans of AXN voted for their favourite stars via SMS, ballot paper and logging on to www.axnactionawards.com. Reaching out across India to all the die-hard action fans, AXN & Thums Up also co-ordinated on ground activities in 8 cities in India. At each of the events, on-ground paper ballot voting was conducted where a form was filled by the audience to cast their vote for their favourite action hero.

With the votes in, the action has already begun on the sets of AXN’s Action Awards! So be glued to your television screens, as Bollywood will be at its action best as India chooses its Bollywood Action stars! - Only on AXN.

The AXN Action Awards is presented by Thums Up with Associate Sponsorship by Mahindra Scorpio & Sony Ericsson K750i. The promotion Partner for the event is INOX, the multiplex chain.

AXN India Backgrounder

AXN is the first 24-hour cable and satellite TV channel in Asia exclusively dedicated to action and adventure programming. Launched on 21 September 1997, AXN now reaches over 77 million households across Asia. Featuring the best in action and adventure lifestyle programming, AXN is the exclusive home of fast-paced, dynamic entertainment from around the world. Backed by the powerhouse of Sony Pictures Entertainment, AXN delivers young adult viewers, Sec15-44 AB, a round-the-clock fix of blockbuster features, blue-chip action and reality series and specials, first-run alternative sporting events and the latest in cult CGI animation. AXN's programming speaks the international language of action and adventure, delivering B!G Buzz, B!G Thrills, B!G Action and B!G Adventure 24 hours a day, 7 days a week.

For further information please contact:

Deepa Vaidyanathan/ Kehkashan Merchant

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