Hallmark Channel offers a new look and experience

Hallmark Channel is consolidating its positioning as the leading provider of quality drama entertainment with the launch of a new look and programming line-up.

The new look signifies Hallmark Channel’s commitment to offering the very best selection of movies, mini-series and drama series in an attractive and engaging channel environment that is relevant to audiences in Asia.

Mr Andrew Hanna, Asia Pacific Managing Director of Sparrowhawk Media Group, said: “Hallmark Channel’s new look is designed to present our programming in the most contemporary and compelling way to our audiences. We will continue to provide our audiences with the same quality production values and premium entertainment shows they have come to know and love. Now, Hallmark Channel will do it better.”

Hallmark Channel’s Asia Pacific Creative Director Cameron Craig said: "So often we see that everyday events in life are a wellspring for dramatic storytelling. Hallmark Channel offers people great drama entertainment that draws upon the full range of human emotion. Creatively, we have set out to reflect that great stories often exist in the drama that surrounds us in each person’s life, everyday.

The new on-air look features beautiful landscapes and captures scenes that reflect the daily drama of people’s lives. These images were filmed in Malaysia, Thailand and India. Superimposed over these images are closed-up of what are typical Hallmark viewers reacting to the drama inherent in the scenes. The addition of the line ‘in every life, there is drama’ reflects, in a subtle but engaging way the emotional connection audiences feel for the Hallmark Channel brand and its drama based programming.”

In programming, Hallmark Channel will continue to offer high quality mini-series based on world famous novels, classic tales of mythology, great people in history and inspiring true stories. In 2006, mini-series include an adaptation of Jules Verne novel “Mysterious Island”, William Golding’s seafaring tale “To the Ends of the Earth”, action adventure “Supernova” and the classic Greek tale of “Hercules”.

During weekdays, Hallmark Channel brings in high quality movies and drama series including courtroom drama’s “Judging Amy” and “Family Law”, spy thriller “Spooks”, murder mystery’s “Midsomer Murder’s” and “Wire in the Blood” and contemporary drama’s “Doc Martin” and “Hustle”.

Hanna added, “Our new look and branding is part of our constant mission aimed to entertain the drama-watching and drama-loving audiences everywhere. “

For further information contact: Osama Jalali, Clea Public Relations, Mobile: 9350084691