New Rediffmail now available in 11 Indian languages, with more power packed features

Media News

NEW DELHI, August 23

Rediff.com India Limited, one of the leading worldwide online provider of news, information, communication, entertainment and

shopping services has announced the launch of the ‘new lightning fast Rediffmail’, its all new web based email service,

packed with powerful features, available in 11 Indian languages.

To ensure that new Rediffmail remains ‘lightning fast’, it is packed with desk-top email like features such as instant

preview of mails and attachments, drag and drop facility for mails to any folder, search for emails or attachments and

auto-completion of email IDs by simply typing a few characters. The new Rediffmail allows users to execute many email tasks

on the first page itself - such as create folders to organise mails, manage contacts through enhanced address book feature

and manage profiles that interface directly with Rediff BOL (Instant Messenger).

Rediff.com also announced the introduction of ‘Smart Mail Service’ for Rediffmail users, which will enable them to send and

receive email alerts on their mobile phones, to capitalise on the rapidly growing mobile subscriber base in India.

Manish Agarwal, VP, marketing, Rediff.com said “ The new Rediffmail has features that seek to simplify and speed up the email experience for our users. This marks an important milestone in the evolution of web-based email service in India.

He added, "As the Indian Internet grows we shall continue to focus on providing world class products with strong local relevance and high utility value, across multiple devices, including PCs, mobiles, PDAs, etc. Growth in the number of PC owners and Internet subscribers is not just limited to the metros and A-class cities,

but is also being witnessed in smaller B & C class cities and towns across India. To Internet users in these smaller cities,

the use of their mother tongue in a communication service like email is important.”

The new Rediffmail leverages AJAX (Asynchronous JavaScript and XML) technology and Rediff’s superior understanding of the

needs of both basic and evolved Internet users that is translated into desk-top and web mail features within the

re-engineered Rediffmail.

According to figures released by the Internet and Mobile Association of India (IAMAI), 98% of the 38.5 million Indian internet users access emails and there has been a whopping 54% growth in the user base to 25 million in 2005-06.

For further information, contact:

Ajay Menon

Rediff.com India Limited

Tel: 91-22-24449144

Email: ajaym@rediff.co.in

Merrin Netto John / Moksh Juneja

Genesis Public Relations

Tel: 91-22-24911783/85

Email: merrin.john@bm.com / moksh.juneja@bm.com