Amitabh Bachchan in a virtual world in Reid and Taylor’s latest commercial

Media News

MUMBAI, September 21

Superstar Amitabh Bachchan has occupied every possible real-world environment on the big screen. Now, watch him in a space that is out of this world – literally!! The latest Reid and Taylor commercial, produced by Classics Films, directed by Mr.Minto Singh features Amitabh Bachchan against the backdrop of a richly detailed and magnificent futuristic world. Mr. Bachchan, like a maestro, raises and waves his hands enigmatically to create his own designs mid-air, which then merge to form the suave and rich designs of the new line of Reid and Taylor Suits.

The technically superior ad film is one of a kind in the genre of futuristic advertisements. The film was shot completely against a green screen set, a trendsetting special effects technique being employed worldwide. Mr. Bachchan’s movements had to be seamlessly combined with the complex graphical movements of the 3 Dimensional lines and patterns shown drawn by Mr. Bachchan.

Mr. Bachchan, a connoisseur of superior quality and finish, heralds the arrival of Reid & Taylor, the perfect suit, available in India. Mr. Bachchan, a stickler for punctuality and greatly values time management, was greatly influenced by the green screen set feature as it made the process of creating the ad film faster and easier.

Classics Films, which is one of the premier production houses in the country, has churned out other technically superior ad films like SriLankan Airlines, Hero Honda with Hrithik Roshan, Sunfeast Biscuits with Shahrukh Khan, Nakshatra Diamond Jewelry with Aishwarya Rai and TVS Star city with Dhoni. It also bagged the Malaysian Video Award in the year 2004 for the Candyman Skeleton film. It was founded in the year 1998 by director Minto Singh and is committed to providing quality products to its clients and is always striving to raise the bar.

For further information contact, Parthiv Kamani, Red PR – 9820025590.