IndiaBpartners sets revenue target of Rs 4 crore for the first year

agencyfaqs! News Bureau

NEW DELHI, September 19

IndiaBpartners.com, which went online on September 11, has set itself a revenue target of Rs 4 crore in its first year of operations.

The site aims to be a one-stop information portal about all business opportunities available to local investors. The strategy behind the site, of which the revenue model forms an integral part, is to find quicker solutions to companies' requirement of finding distribution partners. The company's main revenue source is the fee that it will charge its client companies for these services.

The site will put up information on companies looking for distribution-channel partners, citing their requirement. The response to this, from entrepreneurs, will be stored in an electronic database and the site will also assist its client companies in choosing suitable candidates.

Apart from being charged for listing these services on a monthly visibility package, the companies would have to pay a fixed amount for value-added services which include electronic repository of responses for short-listing and data-mining etc.

The company also has offline revenue generating plans in the pipeline. IndiaBpartners would provide offline consultancy services for market analysis, risk assessment and project planning to companies looking to establish a new distribution channel. Besides, the company aims at providing turnkey solutions for finding channel partners for companies who want to establish and expand base in a short time period. This will hopefully contribute to its revenue stream.

IndiaBpartners is planning to be aggressive on the marketing front by targeting important financial dailies, IT and auto magazines and news specific websites for its advertisements. Besides, the company will use a media mix of hoardings, door-to-door marketing, direct mailers and electronic media to its advantage.

IndiaBpartners.com, targeting companies as well as local businessmen, has been set up by IIT Delhi alumni, Vivek Goyal and Ashutosh Johri along with Shikhar Saxena, an engineering graduate from Karnataka University with wide ranging experience in distribution of e-peripherals countrywide.

The promoters have invested more than Rs 14 lakh on the site till now, in their personal capacities. They are also talking to several venture capitalists for further funding. Saxena, one of the promoters, refused to talk about the prospective investors saying that these talks are at "a very preliminary stage". However, he hopes that the company will be able to raise Rs 1.5 crore through venture funding by the end of the current fiscal.

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