Sales Promotions Roundup

With the festive season just round the corner, marketers went berserk trying to woo potential consumers

Last week everyone was looking at Calcutta.

Garment merchants went all out to capture the consumer in the city. Bombay Dyeing was at the top, offering a towel worth Rs 144 with goods worth Rs 750 and a bed sheet worth Rs 225 with goods worth Rs1,050 in Calcutta. The same bed-sheet offer in varying prices marked Bombay Dyeing sales tactics in Mumbai too. Charlie garments was offering 25 per cent off and Killer had an exchange discount offer of Rs150 on a new pair of Killer jeans. Both in Calcutta!

Kanchan was offering a fast pan worth Rs 306 along with Kanchan non-stick cookware or Kanchan pressure cookers. Again in Calcutta!

In Delhi, Peter England was offering 20 per cent off on its shirts. Check out what the company was offering in the City of Joy. Till October 10, it is offering 35,000 exciting gifts and a bumper price of Rs 100,000 — rather too small in these days of KBC — to those buying two of its shirts, and scratching the card that came with it. Only in Calcutta!

In Calcutta and Assam you could exchange your old shirt or trouser and get a Rs 150 off on a Van Heusen shirt. San Frisco had the same offer in Calcutta. Amulya was offering one 200-gm pouch of Amulya Diary Whitener worth Rs 28 free with a five lt jar of Dhara Health refined Sunflower oil again in Calcutta alone.

In Bangalore, for those who chose to buy two Oxemberg garments worth Rs1,000 and above, there was a free shirt worth Rs 399. Vivaldi was offering a Featherlite shirt in Mumbai for just Rs 51, if consumers bought any Vivaldi shirt or trouser. It was also offering two Vivaldi polo T-shirts worth Rs 490 for just Rs 99 to those buying one shirt or trouser from the Vivaldi range.

Scratching is still in. Coke was offering fridges in Delhi to those who bought Coca-Cola 300 ml, 1 lt, 1.5 lt bottles and scratched the card with it. The offer is open till October 31, 2000. Four Square had gifts ranging from four Ford IKONs, 16 Akai Home Theatre systems, 64 Philips CD players, and 256 gold coins. You had to flip open the cigarette pack.

Videocon had a scratch offer on its products with a bumper prize of Rs 1 crore. Sony had the same on its CTVs in north India. Thomson was offering the same in Calcutta with select models of CTVs, fridges and washing machines. Kelvinator had the same in Delhi for those who bought its fridges. One of the prizes on offer in the Khulja Sim Sim sales promotion was a house worth Rs 25 lakhs.

The consumer electronics segment was all set for the festive season. BPL was selling its cooking ranges at a discount of Rs 3,500. Thomson was offering Rs 3,000 off on CTV purchases in Delhi and Bangalore. There was a free GE cordless phone with the Thomson Altima Music system in Delhi. Sharp was offering gifts with every purchase, Philips was offering new Philips irons for old ones along with and a discount of up to Rs 200, and Lexmark was giving a free personal stereo cassette player if you bought the Lexmark 3200 printer. Canon was offering a CC-10 calculator-cum-alarm clock worth Rs 500 on select models of the Canon printer. Ricoh cameras or Motorola mobiles were being offered to those buying a Ricoh copier.

Usha Fan buyers could get a wall clock worth Rs 150 free in Bangalore. Bajaj offered an Ajanta Quartz for Rs 25 to those who bought its regal fans in Bangalore, Mangalore, and Mysore. Prestige premium non-stick cookware buyers were given vaccum flasks worth Rs 127 free. With its hard non-anodised pressure cooker, it was offering the non-stick Tawa worth Rs 281 free in Delhi. Nirlep was offering sure gifts to buyers of Nirlep select pans, and more than a 100,000 gifts including vacations in Australia and Singapore. Lexus was offering a free Teflon-coated electric iron from Lexus worth Rs 660 with select models of its water heaters in the southern states of Karnataka, Tamil Nadu and Andhra Pradesh.

In Karnataka, Kerala and Tamil Nadu, Coke was offering Rs10 off on purchase of a Thums Up, Fanta or Sprite 1.5 lt pet bottle, or on exchange of the Coca-Cola 1.5 lt special promotion label.

Finally food. Citibank was offering a discount of 20 per cent on bills in premium hotels in Mumbai and Delhi, along with its ATM/debit cards. Wonder Masala mix was offering a 50-gm pouch of tumeric absolutely free with its packs.

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