Sumita Vaid

It's official: NIIT retains Contract Advertising

After a period of four months, NIIT has officially announced its decision to retain Contract Advertising

The proverbial cat is finally out of the bag. After a space of four months.

After four months of dithering and an agency pitch in-between, NIIT formally announced on Thursday that it has decided to retain Contract Advertising.

Sanjiv Kataria, executive vice-president, corporate communications, NIIT, told agencyfaqs!: “There is no change. We are running with Contract.”

The size of the business, as indicated by Kataria earlier, is around Rs 15-25 crore.

The NIIT agency pitch was called in February and some 20 agencies had shown interest. The businesses under review were NIIT Limited (education) and NIIT Technologies (software).

So, does this news of NIIT retaining Contract come as a surprise to many? Not really. A few agencies that made it to the final round of the NIIT pitch knew of NIIT's decision to retain Contract at least three months ago. However, everytime agencyfaqs! asked, NIIT persisted with its “We have not taken a decision yet” reply.

Assuming that Contract was informed of NIIT's decision very recently, the agency has, indeed, churned out three new print ads at breakneck speed. On TV, NIIT is still running its old Vishwanathan Anand films with, of course, some recent modifications from Contract.

Looks like some account movement stories have their own story to tell. © 2005 agencyfaqs!

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