Pallavi Goorah

DLF group calls for Rs 20 cr-creative pitch

The size of the account is estimated to be Rs 15-20 crore

DLF Real Estate, one of the business divisions of realty behemoth DLF group, has invited agencies for a creative pitch. DLF executives told agencyfaqs! that the size of the account is estimated to be Rs 15-20 crore.

The incumbent agency is Rediffusion DYR.

Apparently, quite a few of the Capital's agencies, including Percept H, are in the fray. However, apart from Percept, no other names could be confirmed. The pitch process started a month back.

Industry sources said that the DLF group will be taking a final decision in a few days' time. It is understood that the selected agency will be working on the new projects undertaken by DLF Real Estate.

The DLF Group, founded some 60 years ago, has developed 21 urban colonies in and around Delhi so far, including mega projects at Gurgaon.

The DLF group was in news last month when it bought a 17.8 acre property in central Mumbai for Rs 702 crore. The group, according to media reports, is set to build a luxury hotel and a mega mall on the property.

© 2005 agencyfaqs!