Tribal DDB Worldwide crowned ‘Interactive Agency of the Year’

Tribal DDB Worldwide has been recognised as the Interactive Agency of the Year for 2005 by ‘Adweek’ magazine. This honour came in the wake of a successful 2005 for the agency, with Cannes Lions, the Cyber Grand Prix and the Interactive Agency of the Year award at the International Advertising Festival in Cannes. The agency claims to have won awards in over 75 shows in 2005.

The other awards that the agency bagged last year include the One Show, the London International Advertising Awards, the Clios and the Effies. In addition, Tribal DDB’s work for Pepsi garnered the Best Marketing Web Site of the Year award from ‘Advertising Age’.

Matt Freeman, global chief executive officer, Tribal DDB Worldwide, says, “Tribal DDB’s success is driven by a truly wonderful group of clients. The partnerships we have developed around the world with clients such as Pepsi, McDonald’s, Philips, Volkswagen and others have fostered great work and great results for both their businesses and ours.”

CVS Sharma, country head, Tribal DDB India, remarks, “Be it creative, client servicing, media or technology, all our offices worldwide, including in India, have teams that are a homogeneous mix of sound professional qualities and human values.”

‘Adweek’s Interactive Agency of the Year award recognises breakthrough creativity in the interactive space, along with the agency’s ability to connect with users in a way that adds value in exchange for their time. The award also evaluates management strength, creativity, strategy and technology.

As per the ‘Adweek’ report, “In nearly every respect – revenue growth, breakthrough creative and blue-chip clients – Tribal DDB stood out. The shop has long made the IQ list of top agencies (ranked by revenue), but this year, its growth outpaced most of its peers.”

The report further stated, “Tribal exemplified the maturity of digital marketing, showing throughout its global network the kind of innovative, idea-driven programmes unique to interactive. The advantage of Tribal DDB’s global network lies in taking lessons from efforts such as ‘Monopoly Live’ and transferring them to other markets and clients.”

© 2006 agencyfaqs!