Pritha Mitra
Advertising

Leo Burnett’s Rachana Roy joins Ambience Publicis as creative director

Roy has worked with agencies such as Quadrant, McCann-Erickson and, more recently, Leo Burnett

Rachana Roy, creative director, Leo Burnett, has moved to Ambience Publicis. As creative director at Ambience, she will work with senior creative director Yvonne Shaikhawat and handle brands such as Lakme, Elle 18, Westside, ICICI, Garden and Elf.

Rajiv Sabnis, COO, Ambience Publicis, says, “Roy has a great reputation for being a team player and a good sense of consumers. She brings along a powerful body of experience and exciting creative work. She is just the right fit for the agency and the clients she will be responsible for. We look forward to a wonderful partnership between her and Shaikhawat and some rocking creative work.”

A graduate in English literature, Roy has also done a diploma course from the Xavier Institute of Communications (XIC) in 1995-96. She started her career with Sunny Advertising in 1996 and left the organisation within four months. Then, for a year, she switched from one small agency to another till she landed a job at Quadrant in 1997. Roy served the agency for three years and then moved to McCann-Erickson, where she stayed for almost five years. From McCann, she moved to Leo Burnett for a brief period of ten months.

Roy has handled brands such as Hindustan Lever’s Vaseline, J&J Stayfree, L’Óreal Paris, Maybelline, Radio Mirchi, UTI Bank and Hanes. She is most remembered for her campaigns for Hanes original tagless innerwear, her work on child abuse and her church poster. She bagged an award at Asia Pacific 2006 for her work on child abuse.

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