<FONT COLOR="#FF0033"><B>Goafest:</B></FONT> Pakya, Heinz put Leo Burnett in celebration mode

Leo Burnett bagged a total of 35 metals, including four golds, 14 silvers and 17 bronzes at the AAAI awards

Leo Burnett was all smiles after the AAAI Goafest awards concluded on Sunday, April 30. It bagged a total of 35 metals, comprising four golds, 14 silvers and 17 bronzes. The agency particularly shone bright with ‘Pakya’, its film for ‘The Times of India’. But Nitesh Tiwari, executive creative director, Leo Burnett, is not surprised at all.

“We knew this film would do well, wherever it is entered,” he remarks. For instance, ‘Pakya’ even fetched a gold at the Abby’s – albeit entered by the client, and not the agency.

In the Film category, Burnett scored a gold for ‘Pakya’ in the Film: Media category. This film also fetched the agency two silvers in the Film Craft category for ‘Exceptional Use of Sound’ and ‘Script Writing’.

Apart from ‘Pakya’, the agency also bagged two bronzes in the Film: Food including Seasonings/Confectionery/Snacks category – one each for Heinz Ketchup (‘Housewife’) and McDonald’s (‘Old Price Menu – Sab Lucky’).

The agency bagged 11 metals in the Outdoor category. Work for Heinz (‘Snail’ and ‘Thick Football Player’) fetched the agency two silvers in the Outdoor: Food including Seasonings/Confectionery/Snacks category. ‘Snail’ also went on to fetch a bronze in the Press category. Two of its outdoor works for Maneland Jungle Lodge fetched the agency a gold and a silver each.

“While we were pleasantly surprised with our work for Maneland Jungle Lodge grabbing so many wins,” Tiwari says, “we are a tad disappointed with the way Heinz, McDonald’s and Tide performed. We think they should have brought in more metals!”

“But I guess in life, you win some, you lose some,” he says philosophically.

Leo Burnett went on to grab a silver and a bronze for The History Channel in the Outdoor: Media category for its entries, ‘Socrates’ and ‘Mona Lisa’, respectively. Another ad for Shankar’s Obedience Training fetched the agency a silver. The agency bagged several bronzes in the Outdoor category for work on Tide, Bajaj Coolest, Dr Malpani Fertility Clinic and McDonald’s.

In the Press category, the agency bagged nine metals including one gold, three silvers and five bronzes. The gold came for Maneland Jungle Lodge (‘Waiter’) in the Press: Travels, Hotels and Leisure category, whereas the three Silvers were for Bajaj Coolest (‘Hugging’), Maneland Jungle Lodge (‘Sweeper’) and McDonald’s (‘Crawford Market’). The five bronzes in the Press section were for Heinz, Tide, Maneland Jungle Lodge (two bronzes), and Dinodia Photo Library.

In the Radio category, Burnett bagged five metals for Heinz Ketchup (silver), Complan (bronze), Jo Soap (a silver and a bronze) and Benetton (bronze).

The agency also secured a gold for Heinz (‘Thick Football Player’) in the Press and Outdoor Film Craft: Best Illustration category.

Leo Burnett didn’t leave DM out, as the agency scored a silver for Shankar’s Obedience Training, titled ‘SMS’ in the DM: Business Products & Marketing of Services/Media/Travel & Hospitality category.

© 2006 agencyfaqs!