McCann-Erickson’s Naveen Gaur to be COO of Mayar Group

Naveen Gaur, chief growth officer and business director, McCann-Erickson, has decided to switch his stream of work. He will soon join the Mayar Group’s spa venture in New Delhi as its COO.

Gaur has over 15 years of experience in the advertising industry. Gaur joined McCann in 1998 as an account director and then moved up to assume the role of business director. Later on, he was made the chief growth officer.

At McCann, he worked with numerous premium brands such as Reckitt Coleman, Sprite, Fanta, Coca-Cola, Diet Coke, Bacardi, LG, Panasonic, Mastercard, General Motors and Xbox 360. Prior to his long innings at McCann, he worked with Mudra and Everest Brand Solutions.

Gaur will handle the Mayar Group’s spa venture, Amatrra Spa, in New Delhi. The group plans to launch Amatrra outlets across the country in an attempt to usher the spa culture to India.

Commenting on the reason for his shift from advertising to health and wellness, Gaur says, “Having spent 15 years in the same profession, I think I know the ad industry as well as the back of my hand! At this point, I felt I was ready for a fresh challenge.”

“Despite some interesting offers from the ad world, I decided to shift my focus to a new field,” he continues. “Health and wellness is a sector where I see a lot of scope. As the Mayar Group has all-India expansion plans, I wish to contribute my bit here.”

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