Contract is the only Indian agency to have bagged a Pencil at One Show this year
Though this year’s One Show saw 33 Indian entries competing for the coveted Pencils, one up from last year’s 32, Contract India’s Delhi branch is the only one of them to have grabbed a Pencil. Incidentally this is Contract’s first Pencil ever.
Contract won a Silver Pencil in the category called Collateral Design and Point-of-Purchase. The silver was won for work done on the Slim Zone campaign. Slim Zone, a little known weight loss clinic, asked Contract to come up with a campaign that would place them parallel to other big players in the category.
As a result, the agency claims that Slim Zone received more inquiries in three weeks than it had in the last one year.