RK Swamy BBDO Delhi bags Suzuki Motorcycle, My FM

Grey Worldwide was the creative agency for both brands earlier

The Delhi office of RK Swamy BBDO has just won two new accounts, Suzuki Motorcycle and My FM. While the agency got the Suzuki account because of its earlier work for Access 125 Suzuki scooters, the My FM account was won after a multi-agency pitch. The Suzuki account is worth around Rs 50 crore and the My FM account, another Rs 10 crore.

Grey Worldwide was handling the creative duties for both brands earlier. RK Swamy BBDO was already handling the creatives for the Access 125 Suzuki scooters, and it has now been roped in to handle the entire range of Suzuki two wheelers, including the Zeus and Heat 125 ranges. Brand Serve handles the media duties for Suzuki Motorcycle.

Confirming the news to afaqs!, Sunil Kukreti, vice-president, RK Swamy BBDO, says, “We intend to have 360 degree campaigns for both brands. The campaign will include a balanced mix of all media, including print, television, out of home, direct mailers and below-the-line.”

Ritu Chhabra, national head, brand, My FM, says, “We wanted a fresh perspective for the brand. That is why we decided on RK Swamy BBDO.”

Suzuki Motorcycle is a subsidiary of Suzuki Motor Corp., Japan. My FM is owned by Synergy Media Pvt. Ltd.