Rediffusion Y&R brings in Rahul Roy as planning head, South

Roy, who was head and director - strategy planning at Lowe Malaysia, starts a new tenure at Rediffusion Y&R

Rahul Roy, the erstwhile head and director - strategy planning at Lowe Malaysia, joins Rediffusion Y&R as planning head, South. Roy's work experience encompasses working with both regional and global teams, on brands ranging from fashion and lifestyle to FMCG and health care.

"It's the young, energetic team of Rediffusion Y&R that attracted me the most. I'm really excited to work with brilliant partners like Mahesh Chauhan, Arvind Mohan and Paritosh. My focus here will be on developing powerful ideas and managing their delivery (consumer engagement) across relevant contexts, such that they acquire the energy to substantially move the needle for brands, the agency and for all stakeholders involved," states Roy.

Immediate assignments for him would be to plan for key brands such as ING, United Spirits Limited, ITC, Titan and Arrow.

While talking about the reasons for his return to India, Roy says, "India is where the action is. It is not just a huge talent pool, but also a big market in terms of scale of operation. India is the land of opportunities, attracting talents from across the world."

Speaking about Roy's appointment, Arvind Mohan, chief strategy officer, Rediffusion Y&R, says, "South is a very important market for us. So, we needed to invest in the right candidate. Rahul has rich experience, both national and international, which will be of great help to our agency. Furthermore, we see a great leader in him. Growth and consolidation will be his sole responsibilities."

Prior to working with Lowe Malaysia, Roy has worked with Bates Asia, Ogilvy and BBDO. He has worked on brands such as Johnson & Johnson, IBM, ICI Paints, IKEA, Mahindra and Mahindra, Titan, Taj, Sara Lee, Britannia and Kissan. Roy has also been a speaker and panelist at the Asia Business Forum on 'Consumer Insights and Building Brand Equity'. Apart from that, Roy is an avid quizzer and debater.