Subramanyeswar was national planning director at Publicis Communications.
S Subramanyeswar (Subbu), has joined Lowe Lintas as national planning director. Prior to this, he was with Publicis Communications as national planning director.
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Confirming his appointment, Joseph George, CEO, Lowe Lintas India, says in a press statement, "Subbu has a brilliant mind and a great attitude. His strategic thinking abilities and his highly evolved grass roots understanding makes him uniquely qualified to develop, nurture and grow Lowe Lintas' partnership with marketers in the non-metro markets."
Subramanyeswar's decision to shift from Publicis Communications to Lowe Lintas is attributed to Lowe's strong planning-led culture. "Lowe always had a strong planning culture and the planning product is well-respected internally, and externally," says Subramanyeswar. "I bought into George's thinking on breaking new ground by being a planning entrepreneur here."
Subramanyeswar has spent around 18 years in advertising and marketing during which he worked at Rediffusion-Y&R, Saatchi & Saatchi, Mudra, Parle and Wipro. Some of the leading brands and companies whose branding he has helped anchor include Citibank, Colgate, Procter & Gamble, General Mills, Renault, Johnson & Johnson, Unilever, Sony Ericsson, Tata Tea, Tata Sky, Nestle and TVS.
At Publicis, Subramanyeswar was a key global planning resource on a number of brand and knowledge initiatives including authoring the 'New Brief'. He had joined Publicis in 2008, prior to which he was executive vice-president, strategy, with Rediffusion. While at Saatchi, he was awarded a Gold for being the best strategic planner in Saatchi Asia in 2006.
A passionate academician, Subramanyeswar has just written his first book titled Chattering Classes. It deals with building brands in a conversational world.