Sen will continue to report to Nirvik Singh, chairperson and chief executive officer, Grey Asia Pacific. Earlier, Sen was chief operating officer of Grey's India operation.
Jishnu Sen, chief operating officer, Grey India has been promoted as president and chief executive officer. In his new role, Sen will continue to report to Nirvik Singh, chairperson and chief executive officer, Grey Group Asia-Pacific.
"With this team, Sen has already built a terrific new business track record which includes wins such as Reliance Communications, Ferrero, Honda and FOX International Channels."
Sen joined Grey India four years ago as the head of its Mumbai office. This is Sen's second promotion in the agency. He was promoted as COO in 2009.
Speaking on his new role, Sen says, "The agency has earned a solid reputation, particularly in recent times, and I stay committed to the company's vision of delivering truly famous and effective work for our clients. I firmly believe that with Grey Group India's formidable talent and integrated communications offering, we are well poised to continue to deliver superior results which our clients need to succeed in today's increasingly competitive environment."
Sen, who has more than two decades of experience in the advertising industry, was the regional client servicing director on the Colgate Palmolive business with Y&R New York. He has held several positions in JWT and Rediffusion-Y&R in India, Singapore, Hong Kong and the US. Sen has also worked on a host of brands such as Colgate, Pepsi, Pizza Hut, ESPN-STAR Sports and the Indian Army.