Cannes 2011: 12 Design shortlists for India; none in Cyber

India has 12 shortlists in the Design Lions category; Mudra leads the pack with six.

At this year's International Festival of Creativity at Cannes, India has received 12 shortlists in the Design Lions category.

Of these, six shortlists belong to Mudra Communications. The remaining six comprise one shortlist each for Taproot India, TBWA, Ogilvy India, Out of the Box, Happy Creative Services and Sorento Healthcare Communications.

Cannes 2011: 12 Design shortlists for India; none in Cyber

Three of Mudra Communications' six shortlists have been fetched by the agency's campaigns for Loving Hands Ministry, for a campaign titled 'Dwarf Depression'. The other three shortlisted campaigns include those for PE Electronics (Frozen Food campaign for the Electrolux Freezer), RI Ayurveda Research Labs (Disappearing Discounts campaign) and its self-promotion campaign called 'Living Typography'.

Taproot has been shortlisted for its campaign titled 'Pause' for Lingo India's Audio Stock Bank. TBWA has been shortlisted for its Immigration Stamps campaign for Yatra Online.

Ogilvy India's All About Acupressure campaign for Dr S M Vaidya has fetched the agency its lone shortlist in this category. For Out of the Box, it is the agency's campaign for a pre-school called Mother's Pride (from the Marvel Group of Companies) that has pulled in this shortlist; the campaign is called 'Love Blossoms Here'.

Sorento Healthcare Communications has received a shortlist for its campaign for Wockhardt Limited; the campaign, titled 'Enemies', is about osteoarthritis therapy.

Lastly, the Bengaluru-based Happy Creative Services has been shortlisted for its 'Lee - Never Wasted' campaign for the Lee (a part of Arvind Mills) shopping bag.

On a tangent, it may be noted that this year, India has no shortlists in the Cyber Lions category.

To view interviews from Cannes 2011, click here.

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