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Bharat Patel is chairman, Indian Society of Advertisers

Bharat V Patel, chairman, Procter & Gamble Hygiene and Healthcare, has been elected as chairman of the Indian Society of Advertisers (ISA)

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Bharat V Patel, chairman, Procter & Gamble Hygiene and Healthcare (PGHH), has been elected as chairman, Indian Society of Advertisers (ISA). Patel - who was chairman of ISA's managing committee since 1993 - takes the reins from JC Chopra, senior advisor, Tata Consultancy Services (TCS), who had been chairing the 50-year-old industry body since 1993. Chopra, however, will continue to be member of ISA's executive council.

Established in 1952, the ISA is considered as one of India's apex body of advertisers, with over 200 of India's premier corporates - both Indian and multinational - as its members. Incidentally, ISA members accounted for two-thirds of all advertising expenditure incurred in this country in 2001.

Commenting on Patel's election, Ranjeet Salvi, executive director, ISA says, "Mr Patel has been unanimously elected by the members of ISA's executive council. He brings with him tremendous knowledge and an excellent mix of local and international expertise on all spheres of advertising and marketing. In his new role as chairman, we look forward to his renewed commitment to raising the efficiency of advertising, and making the ISA a stronger and more influential force among marketers across India."

For the record, Patel is currently also chairman, FICCI's Brand Protection Committee (BPC), and chairman, OTC Committee of Organisation of Pharmaceutical Producers of India (OPPI). In the past, he has also served as president of the Indian Soaps and Toiletries Makers' Association (ISTMA), and chairman of the Advertising Standard Council of India (ASCI). Patel currently is a board member at ASCI.

Speaking about his new responsibility at the ISA, Patel says, "The ISA has played a lead role in raising and maintaining ethical and economic discipline for the advertising industry by formulating guidelines, codes, standards to monitor, measure and guide advertisers in matters related to advertising and the media. This has ensured that every member operates responsibly within the framework of rules and guidelines in their good interest. I hope to further strengthen the ISA, and expand its sphere of influence beyond advertising to marketing, as a whole." © 2002 agencyfaqs!

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