Leo Burnett wins Cathay Pacific's creative duties in India

The pitch was first conducted by the carrier in 25 years.

In a recent development, Cathay Pacific Airways has concluded its global marketing agency review, naming Publicis Groupe (Leo BurnettIndia) and Chime Communications' VCCP to handle its creative, media and social duties.

McCann Worldwide has lost the Cathay Pacific business after 25 years, with the airline switching to Leo Burnett India. The pitch was the first conducted by the carrier in those 25 years.

The announcement has been made in the agency's Twitter page as well.

We have great news this Friday. Leo Burnett has just won Cathay Pacific’s creative duties! A big congrats to all our teams who have worked hard to bring home this win, and a big pat on the back to team Leo Burnett India. Reaching for the stars has never felt more rewarding. pic.twitter.com/QPiPD55r8k

— Leo Burnett India (@LeoBurnettIndia) August 31, 2018