“Look at the Indian agencies in the shortlist. Saatchi, McCann-Erickson, O&M, Contract, Leo Burnett, Rediffusion, Mudra… Not bad at all.” – Rensil D’Silva, CD, Mudra
Rensil D'Silva creative director, mudra communications Special Commentator for agencyfaqs! CANNES
It's nearly four in the evening, and I've just got in from the Nice airport with the rest of the guys from the agency. Checked into the hotel and hauled our collective behinds over to ‘The Place To be'.
Is India dong well? Do I know a religious guy called John Paul? Look at the Indian agencies in the Press and Poster shortlist - Saatchi, McCann-Erickson, O&M, Contract, Leo Burnett, Rediffusion, Mudra… Not bad at all. The shortlist this year also has the usual suspects. Diesel. Mercedes. The Economist.
What's really heartening is the work being done in ambient media. The few gems that shine:
The Amnesty International work with hands clawing their way out of the bars of gutters and storm drains, with words like ‘Wrong Faith', ‘Wrong Colour', ‘Wrong Opinion' emblazoned on them. Michael Conrad and Leo Burnet Frankfurt, take a bow. Another wonder: The work for the upcoming Miss
Singapore-Chinatown pageant. It is compulsory to wear seatbelts in Singapore cars. The idea here was to have the belts designed as beauty pageant sashes, so that the passengers not only put on their seat belts, they inadvertently become Miss Singapore-Chinatown winners.
Another small but inventive campaign is one for The Protestant Church. In a particular ambient media piece, a poster was put up in the urinal with the words, ‘Turning water into wine already worked quite well for you.' Hot Wheels is another campaign that's working on overdrive with festival audiences.
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