afaqs! news bureau

Apollo Tyres unveils new campaign with Wunderman Thompson India

The TVC is conceptualized by Wunderman Thompson India, the campaign reinforces trust of Apollo Tyres as a trusted ally in consumer journeys.

Apollo Tyres in collaboration with Wunderman Thompson  India, has unveiled the latest TVC primarily targeting the passenger vehicle  consumers. 

Conceptualized by Wunderman Thompson India, the TVC brings out the  superior performance of Apollo tyres range and gives confidence to consumers to  rely on Apollo Tyres as a trusted ally in their journeys. 

The idea of ‘With Apollo Tyres, you always have a wonderful day’ showcases the  confidence with which a consumer undertakes every journey with Apollo Tyres as a  trusted ally. The campaign is brought to life through a song celebrating the  performance of Apollo Tyres in day-to-day situations.

Commenting on the launch of this campaign Satish Sharma, president, Asia Pacific, Middle East, and Africa (APMEA), Apollo Tyres Ltd., said, “Consumers don’t actively  think of tyres, yet they seek reassurance of top performance in every drive. For them,  an important part of enjoying a drive, is being totally worry-free about the tyres  performance. That’s the consumer insight we are bringing alive with this campaign,  while highlighting Apollo’s commitment to offering products with world-class  technology that ensures worry-free performance in every drive.” 

Commenting on the TVC launch, Joy Chauhan, Sr. VP & managing partner,  Wunderman Thompson, Delhi, said, “The idea of “Wonderful day” connects with the  spirit with which today’s youth live and celebrate their life. For them, every day throws  up opportunities to showcase their achievements and they want to be on top of their  game. The campaign’s idea and imagery will connect with today’s youth who have a  strong affinity with high performance products.” 

Sharing his thought on the TVC, Sundeep Sehgal, vice president & ECD,  Wunderman Thompson, Delhi, said, “What a wonderful day!’ isn’t just a line, it’s a  feeling. It comes to you when you’re fearless and have the confidence to face  whatever may come your way. With the right partner by your side, you’ll always sing  your way through any obstacle on the road or in life. We wanted to leave people with  this idea in the form of an anthem/a song which they can play, sing, hum, and dance  their way through any tough times. With the power of performance, Apollo Tyres  wanted to empower everyone with the feeling of having a wonderful day." 

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