Dream11 scores big with a star-studded IPL campaign

Dream11’s IPL campaign featuring an ensemble cast of personalities like Rohit Sharma, Rishabh Pant, Pandya brothers, Shreyas Iyer, Samantha Prabhu, Preity Zinta, Suniel Shetty, Supriya Pathak, Daler Mehndi, Danish Sait, and cricket legends Srikanth and Mohinder Amarnath has impressed audiences.

Conceptualised by Tilt brand solutions, the 'Team Se Bada Kuch Nahi' campaign delves into the dynamic relationships among Indian cricketers during the IPL season. It cleverly portrays the friendly yet fiercely competitive spirit among players.

For example, the ad showcases the Pandya brothers asserting their IPL rivalry despite being siblings as they are representing different teams. Similarly, Rohit Sharma and Rishabh Pant engage in banter while onboarding a bus.

It also shows how Bollywood personalities and cricket legends have their own favourite teams and often end up in the middle of a banter with each other.

Dream11 as a brand bets big on cricket as a property and currently is the primary sponsor for Gujarat Titans for this season of the Indian Premier League. Last year, the brand had bagged the Board of Control for Cricket in India (BCCI)'s lead sponsor rights for Rs 358 crore.

The brand has also had a history of entertaining IPL campaigns  like ‘Dream Big’ and the very famous,'Yeh main kar leta hoon, aap Dream 11 pe team banao’.

 Last year, the brand had roped in actors Aamir Khan, R Madhavan and Sharman Joshi along with Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Yuzvendra Chahal, Rahul Chahar and R Ashwin. The ‘sab khelenge’ campaign pitched these actors against the cricketers about their cricket capabilities and vice versa.

The campaign had received a lot of praise for being out of the box and entertaining.

Commenting on the campaign, Vikrant Mudaliar, Chief Marketing Officer, Dream Sports said, “Team Se Bada Kuch Nahi' embodies the essence of sportsmanship, camaraderie and banter that defines cricket for Indian cricket fans. The campaign also underscores how sports in India, today represents a convergence of entertainment across various mediums: television, digital, films and music. Pairing legacy cricketers like Mohinder Amarnath and Krishnamachari Srikkanth with contemporary players like Sanju Samson and Rahul Chahar not only pays homage to our cricketing heritage but also showcases the sport's ongoing evolution. The duo of Suniel Shetty and KL Rahul, celebrates the bridging worlds of cricket and cinema both on and off the field."

As an extension of the brand’s marketing efforts, Dream11 has teamed up with renowned  Bollywood actors Kareena Kapoor Khan and Varun Dhawan to launch the Dream Sale, offering a  chance for 11 mega contest participants to win big during each of the first five matches of IPL  2024. This marks the first-ever on-screen collaboration between the two actors. This partnership  underscores the essence of IPL as a blend of sports and entertainment, highlighting Dream11's  dedication to enriching fan engagement and broadening the fantasy sports experience across the  nation.

The campaign kicked off with a set-up film released on Dream11’s YouTube channel, following which a series of eight ad films will be aired throughout the season on Star Sports, Jio Cinema  and other digital platforms. 

With a long-standing association with the IPL since 2019, Dream11 is the Principal Sponsor for  four IPL teams, Kolkata Knight Riders, Punjab Kings, Gujarat Titans, and Sunrisers Hyderabad, this  season. Dream11 is also an official partner of eight teams of the Indian Premier League this year.