Ek Lakdi Ko Dekha Toh Aisa Laga…. Fevicol sings on social media

Ek Lakdi Ko Dekha Toh Aisa Laga…. Read again! That’s a tweaked lyric of the super hit song from the Anil Kapoor and Manisha Koirala starrer ‘1942: A Love Story’, a Bollywood hit from 1994. The lyric has resurged in the ad copy of Pidilite’s flagship adhesive brand Fevicol and highlights the brand’s affinity towards woodwork and carpentry – the backbone of the brand’s adhesive business. The digital ad has been crafted by Schbang, a Mumbai based integrated marketing agency.

Meanwhile, the elephants in the brand’s logo have put on masks in another social media creative. The video is backed by a voice over that highlights the importance of wearing masks and social distancing in the COVID era.

Here’s a look at the brand’s major woodwork oriented campaigns from the past.