Everest’s second ad sees SRK and Big B search for the red spice that’ll make their movies a hit

The ads come at a time when both actors are on movie and television screens with Jawan and KBC.

Shah Rukh Khan and Amitabh Bachchan know a thing or two about the recipe of making a hit movie. Yet, in Everest’s new ad, the two banter on which red spice will give their movies that right kick. 

Cue in Everest Tikhalal, a chilli powder. 

The ad’s script plays on the bit of Khan now doing massy roles like Bachchan’s ‘Angry Young Man’ movies in the 70s and Big B feeling sidelined. But, it’s all in jest. 

Also Read: Everest's new ad sees Big B and SRK make a run for Biryani

It is the second ad the two have appeared in for Everest. On September 7, 2023, the two were trying to escape from paparazzi and making a run towards biryani. In this case, it was for Everest Shahi Biryani Masala. 

SRK’s new movie Jawan has set the box office alight while Big B is hosting the hit quiz show Kaun Banega Crorepati, Everest, with this casting, has pulled off a coup.